Maine & NH Wedding Photographer // Vendors, Content Creators, and Wedding Day Chaos: Let’s Talk About It

Alright, so let’s dive into something I’ve been seeing more and more lately: vendors bringing their own content creators to weddings. Like, suddenly your florist shows up with a plus-one and it’s not their partner—it’s a ring light and someone named “Brayden” with a gimbal.

Now, let me start by saying, I get it. Being a photographer, I am my own content creator. (Well… I try to be. If content creation was graded, I’m somewhere between “forgot to post” and “accidentally posted to my personal account.”) But I’m also the hired wedding photographer. You know, the person the couple actually paid to capture the day as it unfolds with intention and emotion. Not to snag a slo-mo reel of a boutonniere for Instagram.

So here’s the tea:

I’m not against vendors wanting to market themselves. Go off, promote your work, scream it from the social media rooftops. That’s smart business. BUT—and this is a big ol’ corseted-wedding-dress-sized BUT—it should never, ever interfere with the actual wedding. Besides, I always share galleries with my fellow vendors.

Let me say it louder for the people setting up the ring lights during golden hour:

The wedding comes first.

Your couple didn’t hire a content circus. They hired you to do your thing. Whether that’s planning, florals, food, or music. Adding someone into the mix to document you doing your job is fine as long as it’s subtle and respectful. The moment your content crew is trying to mic the bride or shoving in front of the actual photo and video team for their 0.3-second TikTok clip? We’ve got a problem.

One exception? DJs. If you want to snag a quick vid of the dance floor packed with sweaty uncles doing the worm—go for it. No one’s mad about that. That’s your party moment. Just don’t block the aisle with your tripod during the vows, ya know?

The truth is: a wedding already has a lot of people around the couple—photographers, videographers, coordinators, sometimes second shooters. The last thing that’s needed is another camera in their face, making the couple feel like they’re filming a reality show pilot called “Married & Mic’d Up.”

So to my fellow vendors: let’s stay in our lane. Do what you do best. If you bring a content creator, just make sure they’re not stepping on the toes of the vendors who are there to actually document the day. Let the couple enjoy their wedding without feeling like they’re being chased by the social media paparazzi.

And maybe—just maybe—we can all get our content without causing content chaos. Cool? Cool.